Thursday, March 28, 2013

God of Big Deals

In the endorsement game, M.S. Dhoni, helped by his friend Arun Pandey, has gone where no other Indian sportsperson dared to tread. They created India's most valuable sports celebrity. Along the way, they also changed the rules of the endorsement game.
 Read more http://businesstoday.intoday.in/story/celebrity-marketing-cricketer-ms-dhoni-endorsing-brands/1/193100.html

No comments:

Post a Comment